Win confidence before the enquiry
Demonstrate reliable corporate travel support, MICE coordination and tailored business travel planning.
Prepared for Afthab Tours · Dubai
Travel expertise.
Stronger visibility.
Better enquiries.
Instagram content and Meta advertising management that connect corporate travel credibility with consumer demand for visas, holidays, hotels and ticketing.
Strategy & contentDesign & reel editingPublishingMeta Ads management
01 · Understanding your business
Make the feed credible. Make the campaigns purposeful.
One coordinated programme supports two buying journeys: businesses assessing a travel partner and individuals looking for immediate travel assistance.
Turn interest into conversations
Present approved visa assistance, ticketing, hotel and destination offers with clear enquiry actions.
Give every service a clear voice
Build a reusable visual identity and plan content ahead of publication, with one named point of contact.
02 · The agreed content scope
A complete monthly calendar. Precisely defined delivery.
The following content entitlement is included in both options. Quantities are fixed per calendar month, rather than weekly multiples.
Short-form storytelling
Up to 45 seconds per reel. Editing from supplied footage or agreed licensed stock, with cuts, motion titles, subtitles, branded covers and suitable audio.
Static posts & carousels
Twelve total feed designs; each carousel counts as one design and contains up to five slides. Travel offers, service explainers and corporate credibility.
Stay present between posts
Twenty-two individual frames, including adaptations, reshares, offer reminders and interactive stickers where supported.
Research & planning
Audience and competitor review, service priorities, content pillars, concepts, captions, hashtags and one approval-ready calendar.
From approval to live content
Instagram feed, reel and story scheduling, publication checks and manual publishing where platform features require it.
Revisions & reporting
Two consolidated revision rounds per asset, brand consistency checks and monthly reach, saves, shares, profile and link-action insights.
Volume clarity: 20 feed deliverables (8 reels + 12 static/carousel posts) and 22 story frames. Story adaptations are not additional original feed concepts. Unused monthly quantities do not roll over.
03 · Monthly agency options
The same content commitment. Choose your support level.
Both retainers include Instagram content and Facebook/Instagram paid advertising management. Media spend is paid separately by Afthab Tours.
CORE RETAINER
Content & Campaigns
AED 3,000 / month
AED 3,150 including 5% VAT
A complete match for the agreed Instagram and Meta advertising scope.
- 8 edited reels + 12 static/carousel posts
- 22 story frames and one monthly calendar
- English captions, hashtags and creative direction
- Instagram scheduling and publishing
- Two consolidated revision rounds per asset
- Meta Ads setup and management included
- Up to 3 simultaneous Meta campaigns
- 4 additional static ad concepts/month + placement adaptations
- Weekly media optimisation and monthly report
- Standard tracking onboarding + review call
AED 9,000 / quarter, before VATAfthab handles comments, messages and booking follow-up.
Recommended
ENHANCED RETAINER
Content, Campaigns & Care
AED 3,500 / month
AED 3,675 including 5% VAT
The full Core scope with wider organic distribution and enquiry triage.
- Everything in Content & Campaigns
- Facebook cross-publishing of suitable approved assets
- Same creative allocation across both platforms
- Comment and DM monitoring Monday–Friday
- One daily check within UAE business hours
- Up to 30 minutes/day of basic moderation
- Approved FAQ replies and enquiry hand-off
- Sensitive or commercial queries escalated to Afthab
- Biweekly account check-in
- Monthly content and lead-quality review
AED 10,500 / quarter, before VATFare quotes, visa decisions, sales and bookings remain with Afthab.
Included from onboarding: template system, content pillars, Meta account review, standard Pixel setup and supported native Conversions API integration where available. Custom server-side tracking, paid connectors and website development require a separate agreed scope.
04 · Included in both retainers
Yes—we manage the advertising.
Afthab funds the media. GNEXT manages the campaign strategy, setup, creative, testing, optimisation and reporting.
Account & measurement
Review business portfolio permissions, Facebook/Instagram linking and ad account settings. Guide payment setup, domain verification and supported conversion-event configuration.
Service-led audiences
Prioritise one or two services at launch. Build prospecting audiences and eligible engagement/website audiences; introduce lookalikes only when sufficient suitable data exists.
Copy & campaign assets
Write primary text, headlines and CTAs. Deliver up to four additional static advertising concepts monthly, adapt sizes and repurpose the included reels where appropriate.
Campaign configuration
Set objectives, placements, budgets and schedules. Manage up to three concurrent campaigns and six active ad sets total, matched to the available budget.
Weekly review & testing
Check pacing, delivery, enquiry cost and creative fatigue. Adjust audiences and allocations; run focused tests and refresh assets within the agreed creative allowance.
Explain the commercial result
Report spend, reach, CTR, CPC, enquiries and cost per result. Review lead quality with Afthab and recommend next steps; booking outcomes depend on client sales follow-up.
Campaign readiness: test the agreed measurement route before launch. Website conversion tracking depends on website access and compatibility; Meta message and lead-form campaigns use their supported platform reporting. No booking volume, CPL or return is guaranteed.
05 · Editorial direction
Content with a role in the booking journey.
Proposed opening content mix; refined after the first month’s engagement and enquiry data.
Corporate & MICE
Business travel coordination, event logistics and service reliability.
Visa & travel guidance
Document checklists and verified process information without approval guarantees.
Destinations & offers
Destination ideas, hotel features and current client-approved travel packages.
Brand & trust
Team introductions, service FAQs and permission-based customer feedback.
06 · Monthly working rhythm
Planned ahead. Approved once. Published consistently.
One account lead, one shared communication channel and one named approver from Afthab.
Before the month
Share the calendar, priorities and initial ad plan seven days ahead where onboarding timing allows.
Two working days
Afthab verifies fares, availability, visa information and claims, then consolidates feedback.
Through the month
Prepare assets in batches, publish approved content and review paid activity weekly.
At month end
Deliver a combined report and review call, then adjust the next calendar and test plan.
Afthab provides: account access, brand assets, current commercial facts, approval and timely sales follow-up. GNEXT develops concepts and captions. Existing footage is welcome; original filming is separate. Late approvals move publication to the next available slot.
07 · Investment summary
Agency fees and advertising spend—clearly visible.
Quarterly and annual figures below are planning totals at the monthly rate; they are not additional fees.
On smaller screens, swipe horizontally to compare the full table.
| Agency investment | Core | Enhanced |
|---|---|---|
| Monthly fee before VAT | AED 3,000 | AED 3,500 |
| 5% VAT per month | AED 150 | AED 175 |
| Monthly agency total including VAT | AED 3,150 | AED 3,675 |
| Quarterly agency before VAT | AED 9,000 | AED 10,500 |
| Quarterly agency including VAT | AED 9,450 | AED 11,025 |
| Annual agency before VAT | AED 36,000 | AED 42,000 |
| Annual agency including VAT | AED 37,800 | AED 44,100 |
| Client-funded Meta testing budget/month | AED 2,000–3,000 | AED 2,000–3,000 |
| Monthly planning total: agency incl. VAT + media* | AED 5,150–6,150 | AED 5,675–6,675 |
*Media budget is a recommendation: subject to Afthab’s approval, paid directly to Meta and separate from agency invoicing. Planning totals exclude any additional platform taxes or payment charges. Scale media only after reviewing enquiry quality and campaign evidence.
08 · Scope and commercial terms
Clear responsibilities. A workable partnership.
These boundaries protect delivery quality and make the monthly commitment easy to understand.
What is excluded?
- Original photography, filming, travel and dedicated video production.
- Arabic translation and Arabic on-asset design.
- Google Ads, SEO, Google Business Profile, email marketing and organic LinkedIn/TikTok/YouTube.
- Website, landing page, booking engine, CRM and WhatsApp API development or subscriptions.
- Influencer sourcing, talent fees and collaboration management.
- Premium stock, paid music, tool subscriptions and third-party licence fees.
- Community management in Core; sales negotiation, ticketing and 24/7 support in both plans.
How do footage and licensing work?
GNEXT sources suitable client-owned or properly licensed stock assets and identifies any purchase cost for approval before use. The fee includes editing and sourcing time, not premium third-party licences. Music must be suitable for the intended organic or paid use. Client-supplied material must carry the necessary usage permissions.
How are revisions and additional requests handled?
Two consolidated revision rounds per asset are included. New concepts after approval, extra versions, longer reels, additional carousel slides and deliverables beyond the monthly allocation are quoted before work. Final approved exports are supplied; editable working files are available by separate agreement.
Payment, commitment and cancellation
Proposed initial commitment: three months, then monthly renewal. Agency fees are invoiced monthly in advance and payable before that month’s production begins. After the initial term, either party may end the engagement with 30 days’ written notice. All quoted agency fees exclude 5% UAE VAT unless explicitly labelled VAT-inclusive. Proposal valid for 30 days from 29 September 2026.
Account ownership and performance reporting
Afthab retains ownership of its advertising and social accounts and grants role-based access. Paid spend is approved by Afthab. Platform attribution may omit phone, walk-in and offline bookings, so the client supplies a simple enquiry and booking log for meaningful review. Targets are agreed after the first full reporting month; outcomes are not guaranteed.
Let’s build your monthly programme
Start with a clear scope. Grow from the results.
Select Core at AED 3,000 or Enhanced at AED 3,500 per month. Both include Instagram content and Meta advertising management; 5% VAT and client-funded media are additional.
Need a custom-tailored plan? Share your budget, content needs, preferred platforms and campaign priorities. We can adjust the creative allocation, production and management scope accordingly.
Our client portfolio is protected. Contact GNEXT to request access or a guided presentation.